The name "Society Nine" is an important one - I often tell people it's actually the first product we created.
Looking back in American history, there's no greater historical event in women's sports than when Title IX was passed. For those who need a quick history lesson, Title IX states:
No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.
The passing of Title IX was a catalyst for female fighters everywhere - across all sports. That's what our society honors. It pays homage to the fighters before us, and the fighters now amongst us. It speaks to what the future holds for the modern female fighter - she is capable of doing absolutely anything.
Society Nine is the brand for the fight in EVERY woman. We make the best gear possible for female fighters everywhere.
We created Society Nine for the female fighter who trains in combat sports, and to also represent the every-female fighter in our lives, across all sports. By early morning or late evening, she’s a boxer, a grappler; a Crossfitter, a runner; a rock climber, a cyclist. By day, she’s your fierce mom, your sister; a student working two jobs and going to school; your local barista or waitress saving up for a dream. We are creating a movement and community that unites strong, empowered, diverse, fierce women who are fighting for more than physique. We are the brand for this community of badass women.
Female fighters are looking for a brand that represents them - not just in brand name, but inrespect.
At Society Nine, the way to show that respect is by providing quality products, whose design, creation, engineering and execution is done truly with the female fighter in mind, and any aspiring female fighter who wants to get into the sport.
Our glove line was created by harnessing the knowledge, feedback and body types of nearly 100 women in our early stages of development. We wanted to know what they loved and hated about products they currently train with, as well as understand the dimensions of their hands - we had women with hands as small as children's, all the way to women whose hands were maybe as big as men's, yet still slender. These women felt like they were risking injury, and their training was being compromised because they were making adjustments to product that wasn't created to fit them. We wanted to change that.
Society Nine is uniting these women under the banner of defining power on our own terms.
The other way we are showing respect is celebrating how diverse female fighters are - they are different body types, sizes, skill sets, backgrounds; but they are such strong, empowered fierce women. They have pure resilience and unbridled strength.
That is what we celebrate at Society Nine. As a brand, for anyone who wears and trains in our product, we want them to be happy with not just the quality, but equally proud to wear that banner and represent our values.