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Society Nine was born 18 months ago, when I embarked on a journey to create a different kind of brand for women.
Mirtho, my brand designer, and I kicked around ideas for about six months in an effort to define what and who this new brand represented. It was crucial that our mission and values were clear.
We are a brand that creates beautiful, feminine combat sports (boxing and mixed martial arts) gear that doesn’t compromise on technical performance. You, my fierce women, deserve better than “shrink-it-and-pink-it” recycled men’s products. We make badass fashion sportswear for the toughest women in the gym and for ladies to go about their days.
Society Nine represents the “every-female” athlete. We defy the conventional definition and image of “fit” as defined by fashion and fitness media. As culture currently exists, if we don’t conform to their pre-determined image, then we by default are not “in shape.”
We are here to change that.
Society Nine was inspired by fighters, but we are for all fighters.
We all fight for something. And it’s time for those of you who fight – in and out of the gym – to be celebrated. All of you.
Society Nine is the brand for badass women, and badass women come in all different shapes, colors and sizes. True femininity is pure resilience and unbridled strength – the ability to persevere against adversity again and again only to emerge stronger at the end of it all. We train because we embrace the struggle, not just the victory. And through that journey, we derive our beauty and confidence; our strength and empowerment.
I have been fighting – and will continue to fight – to build this brand because we deserve better. And today, I am excited to announce that our mission takes the next step, because Society Nine has been selected as a finalist in the PDX Startup Challenge.
The Portland Development Commission, the economic development arm that serves the City of Portland, provides financial investment and services to only six new startups every year and we were chosen as one of them. This is an incredible opportunity to build and add to the sporting goods legacy that Portland is so famously known for, and more importantly, it is a huge platform for us to grow from and enter the market in the very near future.
There is still much to learn, build and execute, but I can’t wait for us to get there, and can’t wait to see this society grow.
Upwards and onwards,
Founder and CEO
All photos by ILL GANDER